Black Rifle Coffee Company

Black Rifle Coffee Company in Sevierville brings their bold, military-inspired brand to life right on the Parkway. As soon as you walk in, you'll notice this isn't your typical coffee shop - tactical gear displays and patriotic decor create a distinctive atmosphere that sets it apart from other Smoky Mountain cafes.

The coffee menu features their signature strong roasts, with the Liberty Bell and 1776 blends being particularly popular choices. Baristas take time to help customers navigate the selection, whether you're looking for a smooth morning brew or something with extra kick. While prices run higher than chain coffee shops (expect to pay around $17 for bags of coffee), the quality matches the premium pricing.

Beyond beverages, the store functions as a full BRCC retail space. You'll find walls lined with branded merchandise, from t-shirts and hats to tactical accessories. The shop layout encourages browsing - many visitors spend time exploring the gear displays while enjoying their drinks.

Convenience is key here, with both indoor seating and a drive-thru option for guests on the go. The store welcomes pets, even offering special pup cups for four-legged visitors. Regular customers appreciate how the staff makes an effort to remember faces and drink preferences, adding a personal touch to each visit.

For coffee enthusiasts heading to the Smokies who appreciate veteran-owned businesses, this location delivers both quality beverages and an experience that goes beyond just grabbing a cup of joe. Just be prepared for premium pricing and a more intense atmosphere than your standard coffee shop.