The Smoky Mountain Outfitter

This family-owned operation serves double duty as both a souvenir shop and Jeep rental outfitter, and visitors consistently rave about both sides of the business. The store stocks unique t-shirts, hats, and stickers you won't find elsewhere, while their Jeep rental service earns repeat customers who appreciate the clean vehicles and suggested routes through the Smokies. The staff's friendliness stands out across reviews, with many visitors making it a regular stop whenever they're in town.