Black Rifle Coffee Company Pigeon Forge

Black Rifle Coffee Company in Pigeon Forge brings veteran-owned coffee culture to the Smokies, serving up bold roasts and creative specialty drinks that have earned a dedicated local and tourist following. The shop's military-inspired decor and merchandise create an energetic atmosphere that sets it apart from typical coffee chains.

Their signature drinks include strong, expertly-pulled espresso shots and specialty lattes that keep visitors coming back throughout their mountain stays. The coffee menu features both classic favorites and unique BRCC blends, with prices ranging from $3-6 for basic drinks to $6-8 for specialty creations.

Beyond beverages, the shop offers an extensive selection of BRCC branded merchandise, from mugs and tumblers to apparel and coffee-making equipment. Many customers appreciate the patriotic vibe and veteran-focused mission of the company, though the actual service experience can vary depending on staffing and time of day.

Morning visitors should expect a bustling atmosphere as tourists fuel up before heading to nearby attractions. The shop tends to be less crowded during mid-afternoon hours, making it an ideal spot for a quiet break from Pigeon Forge's busy parkway.

While most reviews praise the coffee quality and atmosphere, some customers note inconsistent service during off-peak hours. For the best experience, visit during morning hours when the full staff is on duty. Whether you're a coffee enthusiast or just need a strong cup to start your day in the Smokies, Black Rifle Coffee Company offers a distinctive coffee shop experience that stands out in Pigeon Forge's busy tourist district.