Duration
30 minutes to 2 hours (longer for Behind the Scenes tours)
Best For
Bachelorette parties looking for a fun group activity • Couples wanting an authentic Appalachian experience • Anyone curious about traditional moonshine making
Pro Tip
Do the "Hooch Hop" - buy one item from all three Ole Smoky locations in town and get a free t-shirt. Start here, then hit their other spots on the strip.
About Ole Smoky Distillery "The Holler"
As Gatlinburg's first legal moonshine distillery, Ole Smoky Distillery "The Holler" delivers an authentic mountain spirits experience in the heart of downtown. Through massive viewing windows, visitors watch real moonshine being crafted in traditional copper stills while master distillers explain the centuries-old process that's been passed down through generations of Smoky Mountain families.
The $5 tasting experience lets you sample a rotating selection of their signature moonshines, from classic white lightning to creative flavors like apple pie and blackberry. Each tasting includes 13 different varieties served in small sampling cups, with knowledgeable staff guiding you through the distinct characteristics of each spirit. First-timers should pace themselves – these potent samples pack more punch than you might expect.
The outdoor courtyard features live mountain music most afternoons and evenings, with local bluegrass bands providing the perfect backdrop while you relax in rocking chairs. It's a genuine slice of Appalachian culture that draws both tourists and locals alike.
The on-site store offers distillery-exclusive flavors you won't find in regular liquor stores, making it worth a stop even if you skip the tasting. The Behind the Scenes tour provides a deeper look at the moonshine-making process, though the regular viewing area gives you a good glimpse of production.
For the most authentic experience, visit during actual distilling hours when you can see the stills in action and smell the corn mash working its magic. Whether you're a serious spirits enthusiast or just curious about mountain moonshine culture, The Holler offers a genuine look at this essential piece of Smoky Mountain heritage.
Amenities & Features
Don't Miss
Working Copper Still Viewing
Watch authentic moonshine production through massive glass windows. You'll see the actual copper stills in action, not just a display setup like some other places.
Behind the Scenes Distillery Tour
Get access to production areas most visitors never see, with 13 different moonshine tastings. Our guides know their stuff and make the experience both educational and entertaining.
The Holler Outdoor Courtyard
Live bluegrass and country music on an outdoor stage surrounded by rocking chairs. It's the authentic Appalachian atmosphere you're hoping for, not touristy at all.
Distillery-Exclusive Moonshine Flavors
Taste and buy flavors you literally can't get anywhere else, including Total Wine or other liquor stores. These exclusive varieties make great souvenirs that actually mean something.
Guided Moonshine Tastings
Staff explain each flavor's background and suggest food pairings or cocktail recipes. Those tiny cups pack a punch - you'll definitely feel the effects by the end.
Hooch Hop Multi-Location Experience
Buy from all three Ole Smoky locations in town and get a free t-shirt. It's a fun way to explore different spots while getting a legitimate souvenir.
Know Before You Go
- Bring valid ID - strictly enforced for anyone wanting to taste (21+ only)
- Parking downtown requires finding a paid lot or street parking
- Those small tasting cups are stronger than they look - pace yourself
- Cash and credit cards accepted, ask staff about available coupons
- Wheelchair accessible but tours may need manual assistance
Opening Hours
Best Times to Visit Ole Smoky Distillery "The Holler"
Visit during weekday mornings for the calmest experience.
Tags
Frequently Asked Questions
What are the hours for Ole Smoky The Holler?
Hours vary seasonally, so check their website before visiting. They're typically open daily during peak season, with extended hours in summer and reduced hours in winter.
How much does Ole Smoky The Holler cost?
Guided moonshine tastings cost $5 per person (21+ with valid ID required). Behind the Scenes tours with 13 samples are available at a higher price point. Free samples are limited to 2 per purchase.
Do I need reservations for Ole Smoky The Holler?
No reservations needed for regular tastings, but tours like Behind the Scenes may require booking ahead during busy seasons. Walk-ins are welcome for the basic tasting experience.
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